Course: 522EC - INTERNATIONAL BUSINESS 2015

Section outline

Select section INTRODUZIONE

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INTRODUZIONE

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Nelle slides introduttive troverai tutte le informazioni sull'organizzazione del corso, gli orari delle lezioni, le modalità dell'esame, un calendario provvisorio.
Si prega di compilare entro il 29 febbraio il questionario che trovate nel link presente nelle slides.
- Select activity Forum News
  
  Forum News
- Select activity 0_INTRODUZIONE
  
  0_INTRODUZIONE File PDF
- Select activity X_culture instructions_old
  
  X_culture instructions_old File PDF
- Select activity X_Culture training
  
  X_Culture training File PDF
- Select activity X-Culture report: examples
  
  X-Culture report: examples File PDF
- Select activity altro esempio innospark
  
  altro esempio innospark File PDF
- Select activity Pricing per x-culture
  
  Pricing per x-culture File PDF
- Select activity Schema distribuzione per x-culture
  
  Schema distribuzione per x-culture File DOCX
- Select activity Progetto 222
  
  Progetto 222 File PDF
- Select activity Progetto 229
  
  Progetto 229 File PDF
- Select activity CERTIFICATI X CULTURE 2016
  
  CERTIFICATI X CULTURE 2016 File PDF
- Select activity RISULTATI ESAMI 2016
  
  RISULTATI ESAMI 2016 Folder
Select section Topic 1

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Topic 1
- Select activity 1_Understanding Global Markets, Marketing and International Business
  
  1_Understanding Global Markets, Marketing and International Business File PDF
Select section Topic 2

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Topic 2
- Select activity 2_Assessing the global marketing environment
  
  2_Assessing the global marketing environment File PDF
Select section Topic 3

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Topic 3
- Select activity 3_Regional trade and emerging market
  
  3_Regional trade and emerging market File PDF
Select section Topic 4

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Topic 4
- Select activity 4_Entering global markets
  
  4_Entering global markets File PDF
Select section Topic 5

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Topic 5
- Select activity 5_Segmentation Targeting Positioning
  
  5_Segmentation Targeting Positioning File PDF
- Select activity Schema McKinsey
  
  Schema McKinsey File XLSX
- Select activity Prova confronto concorrenza
  
  Prova confronto concorrenza File XLSX
- Select activity Posizionamento prezzo e competitivo
  
  Posizionamento prezzo e competitivo File PPTX
- Select activity Strategia di posizionamento
  
  Strategia di posizionamento File DOCX
Select section Topic 6

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Topic 6
- Select activity 6_International Market Planning
  
  6_International Market Planning File PDF
Select section Topic 7

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Topic 7
- Select activity CH_7_Designing and Controlling Global Marketing Systems
  
  CH_7_Designing and Controlling Global Marketing Systems File PDF
Select section Topic 8

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Topic 8
- Select activity 8_CSR and ETHIC
  
  8_CSR and ETHIC File PDF
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Topic 9
- Select activity Some possible questions for the test of May 3
  
  Some possible questions for the test of May 3 File DOCX
Select section Topic 10

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Topic 10